M&S - Back to school social campaign
School uniform sales are huge for the retail sector and the push starts even before the children break up for the summer holidays. I was briefed to come up with a look and feel highlighting two main areas for the brand to push. First a discount offer which would take part in the first few weeks of the summer holidays and the second to highlight the benefits the M&S uniform can offer in terms of technology.
I designed the storyboards for the edits across social to be handed over to a motion designer to animate.
