Green Victoria logo refresh

Victoria had started her gardening business a few years ago and originally was working with her own hand drawn logo. She really loved the idea behind the logo but realised that it didn’t look very polished or professional so she asked me to help her elevate it.

I redrew the logo and simplified the colours to give it a more professional feel. I wanted to keep the overall feel of the logo as Victoria had grown quite fond of it and it was her baby.

I also updated the font as the original was a very dated and ugly font and didnt go with the rest of the design with it’s soft friendly lines.